Mukul. Let's talk ↗
Product · Growth · Technology

I build products,
growth systems & businesses.

I'm Mukul · a product-minded builder working across product management, growth, marketing and technology. I like turning ambiguous problems into useful products, measurable experiments and things that actually ship.

View my work ↓ Let's connect ↗
Currently
MBA · Delhi School of Management, DTU
Focus
Product · Growth · AI · Strategy
Based in
New Delhi · India
Selected work

Things I've built,
grown & shipped.

A mix of products, ventures and growth work, from early-stage product discovery to acquisition, analytics and execution.

AI Estimate
Project profitability
AI × Construction · Product & Growth

EmendoAI

AI-powered construction software helping US contractors turn jobsite conversations, photos and videos into estimates and project documentation. I worked across product strategy, user research, analytics, growth, ASO and go-to-market.

Product strategyPerformance marketingASOMixpanel
Product · Growth · Analytics↗
Health report
AI insight
AI × Health · 0 → 1

Helthy

A health-tech product built around digital health records, report interpretation, health tracking and AI-powered insights. I worked across product definition, PRDs, MVP thinking and GTM.

PRDProduct strategyGTM
Product · Strategy · GTM↗
Software × Business · Founder

Techo Lab

A software venture I founded to build and deliver websites, mobile apps and digital products, combining product thinking with hands-on technology and client delivery.

FlutterNode.jsWordPressBusiness
Founder · Technology · Delivery↗
M³
MARKETING
Marketing × Community · Leadership

M³ · M-Cube

Leading the marketing club at DSM, building events, competitions, campaigns and a stronger student marketing community.

LeadershipMarketingEvents
Leadership · Community · Marketing↗
The intersection

I connect
three disciplines.

That overlap is where I do my best work · translating business problems into products, and products into measurable growth.

01 / PRODUCT

Understand the problem.

User needs → business context → product decisions → priorities → metrics.

02 / GROWTH

Create measurable growth.

Positioning → acquisition → activation → conversion → learning.

03 / TECHNOLOGY

Know how to build it.

Web → mobile → WordPress → Flutter → APIs → analytics → AI.

Proof of work

A few signals
behind the work.

The portfolio shows the work. These are a few signals that show the range of problems and environments I've worked in.

01
PRODUCT

Product at EmendoAI

Worked across product strategy, user research, analytics, growth and go-to-market for an AI construction product, with hands-on exposure to acquisition and activation.

02
LEADERSHIP

President · M³

Leading the DSM marketing club across guest lectures, case competitions, events and student-facing marketing initiatives.

03
CASE COMPETITION

National Finalist · E-Summit'26

National finalist at E-Summit'26, IIT Roorkee, where the team built a predictive solution spanning student profiling, visa success and accommodation demand.

04
LEARNING

McKinsey.org Forward

Selected for the McKinsey.org Forward Program, focused on practical problem-solving, communication and leadership.

How I think

Less presentation.
More problem-solving.

A few examples of the kind of thinking I bring to products and businesses.

01 · ACTIVATION

Find where the funnel breaks.

At EmendoAI, acquisition was only part of the story. Looking at signup and product behaviour helped identify a major drop around project creation, shifting the conversation from traffic to activation.

02 · 0 → 1

Turn ambiguity into a product.

With Helthy, the work spans problem definition, PRDs, MVP thinking, feature prioritisation and GTM · not just screens.

03 · EXECUTION

Build beyond the product.

Running Techo Lab means thinking about clients, delivery, technology, economics and what happens after launch, not treating the product as an isolated piece of software.

Experience

A varied
career, on purpose.

From building websites and running marketing campaigns to owning products, founding ventures and leading a marketing community.

May 2026 · Present 4 mos
M³ 'M-Cube' · Marketing Club, DSM

President

Leadership

Leading the marketing club at Delhi School of Management, driving marketing initiatives, events, competitions and student community-building.

Marketing Management Organizational Consulting Leadership
Aug 2025 · Present 1 yr 1 mo
M³ 'M-Cube' · Marketing Club, DSM

Member

Community

Contributing to marketing activities, social media initiatives and student-led programs before taking on the President role.

Digital Marketing Social Media Marketing
Apr 2026 · Jul 2026 4 mos
EmendoAI

Product Management Intern

Product

Worked on an AI-powered construction product across software product management, analytical problem-solving, product growth and user behaviour.

Software Product Management Analytics AI Products Growth
Nov 2024 · Oct 2025 1 yr
Stealth Mode Startup

Founder

Entrepreneurship

Built and explored a startup venture in stealth, working across problem discovery, product thinking and business execution.

Entrepreneurship Product Business Strategy
Feb 2024 · Oct 2025 1 yr 9 mos
Techo Lab

Founder & CEO

Founder

Built and led a software venture delivering websites, mobile apps and digital products, while owning business, technology and delivery.

Product Development Technology Business Client Delivery
Aug 2022 · Jan 2024 1 yr 6 mos
Ficus EV

Marketing Manager & Product Owner

Founding Member · Director
Product + Marketing
  • Researched the EV market and emerging opportunities in India.
  • Contributed to the ideation and documentation of the Ficus EV multi-brand e-commerce platform.
  • Created user stories and workflows and developed the MVP on WordPress to validate market traction.
  • Created the product launch plan.
Market Research Product Ownership Wireframing WordPress
Jul 2021 · Aug 2022 1 yr 2 mos
ADbuzz

Marketing Executive

Marketing

Worked on app-download growth and social media across Instagram, Facebook, LinkedIn and Twitter, while coordinating a five-person team.

Performance Marketing Social Media Team Management
Apr 2019 · Jul 2021 2 yrs 4 mos
EasyToAd Media

Freelance Marketing

Growth

Helped brands execute influencer marketing, identify relevant audiences, evaluate campaign ROI and manage social media. Also helped influencers use analytics to expand their reach.

Influencer Marketing ROI Analysis Social Media Analytics
Apr 2017 · Jul 2021 4 yrs 4 mos
Techno Escort

Freelance Web Developer

Technology

Helped small businesses and startups establish their online presence, serving 30+ clients across website and app development. Also launched a coding-free WordPress and WooCommerce development course.

Web Development WordPress WooCommerce Client Projects
Jan 2020 · Apr 2020 4 mos
Admissionanytime.com

Content Writer

Content

Wrote website and blog content for an education-focused platform providing information and admission assistance.

Content Writing Market Research
What I work with

What I bring
to the table.

Tools change. The useful part is knowing how to connect customer problems, business goals, product decisions, data and execution.

Product

Product StrategyPRDsUser StoriesRoadmapsAnalyticsExperimentation

Growth

Google AdsMeta AdsSEOASOGTMCRO

Technology

WordPressWooCommerceFlutterNode.jsFirebaseREST APIs

Tools

MixpanelGA4FigmaCanvan8nNotion
About

A little
about me.

I'm Mukul · a product-minded professional with a background spanning product management, marketing strategy, technology and entrepreneurship.

I've moved from building websites for small businesses to owning product workflows in an EV startup, founding technology ventures, working in product at EmendoAI and leading the marketing community at DSM.

I'm currently pursuing an MBA in Marketing at Delhi School of Management, DTU. Outside work, photography keeps me curious · exploring places, people and ideas is still one of my favourite ways to learn.

The common thread is simple: I like figuring out what should exist, why it should exist, and how to make it work.

Let's build something

Have a product, growth
or business problem?

Whether it's a product that needs building, a growth problem that needs solving, or an idea that needs figuring out · let's talk.

Say hello ↗ LinkedIn ↗